How we treat each other here.
BTFOH only works if readers and practitioners trust the process. These are the behavior expectations behind every listing, flag, vouch, message, and podcast appearance. They sit on top of the terms of use and the acceptable use policy.
Last updated: June 19, 2026
For readers
- Use your real interest. Search and concierge are for finding care, not for harvesting practitioner contact info or recruiting for unrelated products.
- Be honest in messages. Tell practitioners who you are and what you are asking. Do not impersonate someone else.
- Protect privacy. Do not paste medical records, third-party personal information, or sensitive details into public surfaces.
- Flag, do not litigate. If a listing is wrong or harmful, use the flag button. Editors review every flag.
For practitioners
- Stay accurate. Keep your listing current. Bios, credentials, conditions treated, and contact channels must reflect what you actually do.
- Speak in your scope. Describe what you offer in language consistent with your training and your state's licensure rules.
- No outside endorsements. Do not use the BTFOH name, marks, or verified badge to imply we endorse a specific protocol, supplement, device, or program. The badge means we met you in person. Nothing more.
- Respond to corrections. If the editor asks you to revise a claim or supply a source, respond in a reasonable time.
- Earn vouches honestly. Do not trade vouches, coordinate vouching, or request vouches in exchange for anything.
- Handle patient contact like a clinician. Anything a reader sends through your contact form is patient communication. Treat it accordingly.
For podcast guests and contributors
- Speak from your own experience and clearly label opinion as opinion.
- Disclose financial conflicts before recording (ownership in a brand, paid advisory roles, sponsored relationships).
- Do not use the podcast platform to market a specific supplement, drug, device, or program. We will edit out direct sales pitches.
- If you change your mind about a quote after publication, contact the editor; we will consider corrections on the record.
Flags and vouches
Any reader or practitioner may flag a listing or vouch for one. Flags and vouches are reviewed by an editor. Two or more verified peer flags alleging patient harm trigger a removal review under our published removal criteria. Vouches are signals, not endorsements; they do not change ranking or buy featured placement.
Editor conduct
Editors follow the editorial wall (see terms). Editors do not accept gifts, paid trips, or undisclosed fees from listed practitioners. Editors who develop a conflict recuse themselves from decisions about that listing. The annual audit reports every removal and the rule it was based on.
Consequences
Violations may result in content removal, listing removal, account suspension or termination, and, where appropriate, public correction.
Reach us
Email hello@buildingthefutureofhealth.com for concerns the in-product flag button does not cover.
