A real home for the practitioners already building what comes next.

I started Building the Future of Health because the people doing the most interesting work in medicine right now — the MDs who left the system, the functional practitioners with fifteen-year practices, the herbalists and doulas and energy workers carrying lineages most directories pretend don't exist — have nowhere shared to be found. Insurance directories don't list them. Google sends patients to chains. The WCH-NE chapter is trying to build the directory by hand on a spreadsheet.

BTFOH is that directory, owned and operated, with a real editorial layer. A podcast that takes the long view. A journal of practice notes from the people on the floor. And a verified directory that a patient, peer, or journalist can actually trust because we don't sell placement.

Editorial standards

• No pay-to-list. The directory is free, forever. Featured placement is editorial, not paid.
• No pharma sponsors. The podcast and journal are funded by Resonance Agency's practice work, not by the industry we cover.
• Verified, not vetted. A "Better Way Verified" badge means a practitioner met us in person at a credible event. It is not a clinical endorsement.
• Practitioners own their page. Claim a listing and you control the bio, the links, the photo, the modalities. We don't write copy for you.

Who's behind it

BTFOH is published by Resonance Agency, a marketing practice for healers based in Massachusetts. I'm the founder. My team — Jenna, Stephanie, and a rotating cast of practitioner advisors — runs the directory and the podcast. We'll be at the Better Way Conference in Rhode Island, May 29–31, 2026. Come say hello.

— Bill Fow, Founder, Resonance Agency