A real home for the practitioners already building what comes next.

I started Building the Future of Health because the people doing the most interesting work in medicine right now · the MDs who left the system, the functional practitioners with fifteen-year practices, the herbalists and doulas and energy workers carrying lineages most directories pretend don't exist · have nowhere shared to be found. Insurance directories don't list them. Google sends patients to chains. The WCH-NE chapter is trying to build the directory by hand on a spreadsheet.

BTFOH is that directory, owned and operated, with a real editorial layer. A podcast that takes the long view. A journal of practice notes from the people on the floor. And a verified directory that a patient, peer, or journalist can actually trust because we don't sell placement.

Editorial standards

• No pay-to-list. The directory is free, forever. Featured placement is editorial, not paid.
• No paid pharma placement. We cover companies editorially when they show up at the events we attend. The wall is paid placement: no sponsorships, no featured slots, no ad slots from pharma, supplements, or insurance. The podcast and journal are funded by Resonance Agency's practice work.
• Verified, not vetted. A "Better Way Verified" badge means a practitioner met us in person at a credible event. It is not a clinical endorsement.
• Practitioners own their page. Claim a listing and you control the bio, the links, the photo, the modalities. We don't write copy for you.

Who's behind it

BTFOH is published by Resonance Agency, a marketing practice for healers based in Connecticut. I'm the founder. My team · Jenna, Stephanie, and a rotating cast of practitioner advisors · runs the directory and the podcast.

Bill Fow, founder, Resonance Agency